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Men and Women: Why Your Public Relations Message Should Be Personalized

You probably chat with both men and women just about every day, right? But are they hearing you in exactly the same way?

And when it comes to the selling of your products would it pay to speak to them differently?

PR experts know this to be true. The way we are made up and the way were raised leads to the fact that men and women can process information very differently.

Men tend to simplify and strip away extraneous detail due to the fact that they believe in beginning with the crucial point and supplying extra detail only when requested. Marsha Friedman adds, On the other hand, women love the details! Women are interested in the entire story, not just elements. There is probably more truth in these observations than we would care to admit.

Marsha Friedman says, If your product specifically targets men or women, its a good idea to pay attention to how you talk to them. And if you are going to do electronic media (TV and talk radio) you should be even more mindful!

A great example of this is the rapport and report talk. As mentioned earlier, females have great interest in personalized conversation whereas men do not.

So how can you use this when you are interviewed next on television and talk radio?

So if women and men do communicate differently, how can you incorporated this in your marketing, public relations and publicity efforts? Well, if youre targeting women, you might try telling more stories of how people respond to your product or service or how a persons life was improved by it. You might also tell your own story, particularly if it was challenging, moving or heartwarming.

On the other hand, when focusing on the male market, get to the point! Marsha Friedman adds, With men you need to tell them how things work, why they work and their future usage...things like that.

What do you do if you are talking to both men and women? Just blend the two approaches. Be conversational and give out the main points to your product. So there! A few worthwhile tips that will help you when using TV and Talk Radio PR to promote your product!

A great example of this is the rapport and report talk. As mentioned earlier, females have great interest in personalized conversation whereas men do not.

So how can you use this when you are interviewed next on television and talk radio?

So if women and men do communicate differently, how can you incorporated this in your marketing, public relations and publicity efforts? Well, if youre targeting women, you might try telling more stories of how people respond to your product or service or how a persons life was improved by it. You might also tell your own story, particularly if it was challenging, moving or heartwarming.

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