8 Insider Tips to Build Your Business Through Radio and TV Interviews

It is amazing to know that there are only a handful of public relations firms out there that truly know how to harness the power of pr. Which comes as no surprise since media interviews are among the most effective yet least known marketing methods you could ever use.

But as good as these interviews are, they can be made even more effective.

As with most things, there are insider techniques that can help radio and TV interview first-timers do a powerful job. In fact, here are eight:

1. Like the Boy Scouts, Be Prepared. Before you step foot on the set, really make sure that all of your ammo is in order and you are well-versed in your facts. Use a cheat sheet with your best info. The audience can easily detect the difference between a guest bursting with knowledge!and one whos knowledge well is quickly drying up. So make sure to be prepared, or you will totally lose their attention.

2. The More You Practice, the Better You Will Be. Marsha Friedman says, A tough challenge is to stay on topic. Radio/TV hosts and audiences have a way of yanking you off course. Your challenge will be to know how to keep your on-air balance. If youre new to the media game, consider getting a media coach. If you already have media experience and just need to sharpen your skill, practice mock interviews with friends or associates. Be sure youre fully prepared to handle ANY questions that come your way.

3. Public Relations is not a One-Day Thing. PR strategies should be viewed as a long-term commitment with the goal of developing as much national media exposure as possible. The longer that you are out there on television and talk radio, the more you will recognized as an expert in your industry.

4. Keep the interview pipeline full. When it comes to the number of interviews you schedule and give, you must do as many as possible to really see some positive results. Marsha Friedman adds, Talk radio interviews can be an unsurpassed way of informing millions about your product!without leaving the comfort of your home or office.

5. Be Ready for Anything! Any appearances on the media that you do should be viewed as top priority. That means, when they call..you be ready! Marsha Friedman says, That means day or night. Being on the air, often and at any time, will boost your companys visibility! and sales!

6. Sparkle on air. When you are really enthusiastic about something, you can not only hear it in your voice, but it is also catchier than heck. Marsha Friedman says, To keep the audience attentive, you need to maintain a high level of interest throughout the interview. No matter if its your first or hundredth!

7. Keep the audience listening. Always remember that media is about entertainment first. The trick, of course, is to be both informative and entertaining. Do that and youll often find the host jumping in to help you promote your message!

8. Focus on Being a Proper Time Manager. Key to success with media interviews is how effective you use air-time. Be entertaining, be information and educate. These three things will help you give good interview.

Well, thats it. These 8 tips should help you with your media interviews.

Article by Ben Needles

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About the Author (text)

For 20 years Marsha Friedman has been a leading authority on public relations as CEO of EMSI. Go to http://www.publicitythatworks.com to claim your free book publicity